How Sam's Club Fuels Its Flywheel with an Innovative Media Network

For Sam’s Club, it’s all about the member experience. How can they leverage the data they have from members to create a captivating and connected customer experience? By partnering with LiveRamp, they have turned their member data into a thriving media network, Sam’s Club Member Access Platform, to deliver a first-rate member experience, create more value for members and retail partners, and fuel the flywheel for their business.