Not a retailer? No problem. All brands can benefit from commerce media

When marketers are charged with doing more with less, it can be hard to know where to make critical investments to maximize business impact. Retail media has become a $40 billion industry and a key part of many marketers’ budgets—but how can brands that aren’t retailers get a slice of the pie?

All brands need visibility into in-store experiences, which still
make up almost 85% of retail sales. Without end-to-end visibility into in-person and digital touch points, brands risk losing 38% of customers from poor personalization. That’s where commerce media, spearheaded by retail media, comes in. By partnering with brands, publishers and retailers in your own commerce media network, you can unlock new customer insights and revenue opportunities through data collaboration.

Here are three ways commerce media can create transparent, measurable impact for marketers and generate revenue for brands they work for.