How Marketers Can Use RampID to Boost Business Impact and ROI Across the Customer Journey

Nothing feels simple about being a marketer. The Mad Men days have been replaced by a digital ecosystem that would make Don Draper’s head spin. But, unlike Draper, marketers today have technology to boost campaign ROI and connect fragmented customer journeys.

When LiveRamp saw the explosion of mail-in ads a decade ago, we knew there had to be a more targeted and safe way to reach consumers and decrease ad spend waste. Our team of engineers began working on an anonymous ID option that could combine consumer information for marketing campaigns while protecting their information. With privacy at LiveRamp’s core, we’ve continued to optimize RampID to help marketers solve the age-old problem of personalizing the customer experience in a way that feels welcome and elevates marketing from cost center to revenue driver.

Here are a few ways RampID can help you simplify customer outreach and increase ROI as marketing, tech, and consumer journeys evolve.